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Kane Insights: State of Working Women in Wisconsin

MWi’s January 2022 program guest speaker: Kimberly Kane,  president & CEO, Kane Communications Group

Kimberly shared an overview of the Kane Insights: State of Working Women in Wisconsin research her firm recently released, including recommendations to bring about a modern workplace that works for women. (Click on the link to view report). Kimberly is the president and CEO of Kane Communications Group. She is an award-winning journalist and public relations practitioner. Her firm works with executives to align communications with business strategy, defining brands, building reputations and inspiring business results.

A panel of Wisconsin board members discussed how board members and leaders can influence change at their companies. Attendees had the opportunity to discuss how, as individuals, we could activate this in our board service or leadership roles. 


  • Cecelia Gore, Executive Director, Brewers Community Foundation
    Board member: Town Bank, A Wintrust Community Bank & CG Schmidt
  • Mara Swan, Senior Operating Partner, Stonepeak; EVP, ManpowerGroup, retired
    Board member: Uline, GOJO Industries, & BrightView Landscapes
  • Marilka Velez, Senior Vice President, Senior Director of Marketing, Associated Bank
    Board member: Chair, Women’s Fund of Greater Milwaukee & Rotary Club of Milwaukee

Moderator: Kimberly Kane, CEO, Kane Communications

To view the meeting recording:
Kimberly Kane 1.19.22


  • 50% of Wisconsin working women are considering quitting their current job, according to new research, which is 25% higher than the national average.
  • The top reason across all demographics that Wisconsin women are considering quitting? Feeling undervalued.
  • The Wisconsin research on working women is new, but the issues it reveals are not.
  • What is new is that the pandemic has created a workforce crisis that is forcing employers to rethink everything, including what working women need to make work, work for them.
  • This is an unprecedented opportunity to create real and meaningful change in the workplace for women.

Some Recommendations from Wisconsin women:

  • For working mothers: Modernize parental leave policies to make them gender neutral.
  • For overall women’s stress and mental health: Make positive recognition part of your culture.
  • For women of color: Combat implicit bias by tracking race and gender in all recruitment and promotion.
  • For Gen Z women: Ensure your brand is purpose-driven.

About Kane Communications

Kane is a women-owned, purpose driven branding, marketing and public relations agency that builds, activates and protects reputations for organizations around the world. We envision a future in which businesses take responsibility for their place in the world and we work with brands who want to drive impact – in their business, their industry and their communities.

Founded in 2013 by award-winning journalist, Kimberly Kane, the company has offices in Milwaukee, Racine and Geneva, Switzerland. Kane focuses on driving progress through research-based planning; brand development; marketing; content development; video production; internal communications; public, media and community relations; and more.

In 2021, Kane was recognized by Inc. Magazine as one of the fastest-growing private companies in America.

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