Kira Lafond
Market President & Publisher, Milwaukee Business Journal
Milwaukee, Wisconsin
email klafond@bizjournals.com
phone 414-908-0584
Dynamic, energetic sales and marketing specialist with a 30 year track record of solid growth and sales leadership. Four plus years with American City Business Journals. Over nine years as a Market Manager for clusters of up to 7 radio stations in suburban Chicago. Successful at driving focused sales and programming teams to surpassing financial and audience goals. Skilled in training, turnover reduction, recruiting, strategic and financial planning and execution. Exceptional ability to seek and enhance key customer relationships and secure new business partnerships. Known for providing predictable revenue and profits for shareholders.

Board Profile

Media Management Sales and Sales Management Public Relations Events

Board Experience

Current

2018 – present Board of Directors – Milwaukee Women Inc

2017 – present Board of Directors – The Guest House of Milwaukee
2017 – Present Board of Directors – Milwaukee Women Inc, Milwaukee

Former
2015 – 2017 Board of Directors – Wheaton Franciscan Foundation, Milwaukee
Board of Directors – Shalom Center, Kenosha, WI
Board of Directors – Great Lakes Credit Union, Waukegan, Illinois

Professional Summary

Market President/Publisher  July 2016 – Present

Milwaukee Business Journal, Milwaukee, WI

Responsible for achieving the operational, strategic and financial success of the company through effective leadership, a strong customer-first focus and a firm understanding of the changing digital medial landscapes.  Works with Editorial, Audience Development, Sales and Sponsorship and Events teams to achieve our overall audience and financial goals.

 

Director of Advertising  July 2014-July 2016

Milwaukee Business Journal, Milwaukee, WI

Responsible for print, digital and event sponsorship revenue.  Started in July of 2014 when the team was at 60% of its revenue goal.  By hiring a seasoned veteran seller and coaching the team to increase new business activity and realigning without category silos, we hit monthly goals by the end of the year and hit 2015 annual revenue goal by mid-October.  Delivered nearly12.5% increase in local revenue and nearly 19.4% increase in print revenue with a team of four sellers. 

 Account Executive 2013 – 2014

Journal Broadcast Group Milwaukee, Milwaukee, WI

Account Manager for Wisconsin’s largest News/Talk radio station.  Surpassed sales goals regularly and closed over $300,000 in new business sales.  Hit 98% of 2014 annual sales goal by July of that year when I was recruited to Milwaukee Business Journal. 

Director of Sales, 2010 – 2014

Entercom Milwaukee, Milwaukee, WI

General Sales Manager 2006 – 2010

Entercom Milwaukee, Milwaukee, WI

Lead team to increase market share for three station cluster from 12.7% market share in 2006 to18.4% market share in 2012.  Our six month share of Adults 25-54 was 14.9%. 

During that time, through account reassignment and a strategic plan to cluster highly transactional business, we lowered cost of sales from over 12% to just over 10%. 

 Although one of the smallest teams in Entercom, we were often first with new radio initiatives.  Entercom Milwaukee led the company in E Commerce sales in 2012.   We focused on creating effective integrated marketing solutions for our customers that incorporated the company’s audio, digital, mobile and experiential assets.

 Created and led the implementation of a $100,000+ cross platform sales program that resulted in advertisers reaching a targeted audience including mass on air impressions, digital visibility and bounce back messages on 7.8 Million mobile messages.  This program was highlighted on a nationwide Arbitron conference call focused on digital sales excellence. 

 

VP General Manager, 1997 – 2006

NextMedia Operating, Inc, Chicago North Suburbs 2000 – 2006

Pride Communications, Chicago North Suburbs 1997 – 2000

NextMedia was a radio broadcasting group which owned and operated radio and outdoor properties in many US Markets.  Pride Communications was a privately held broadcasting group which built the Suburban Chicago radio group now known as NextMedia Network.

Responsible for over $10.5 million in revenue, programming and business strategies for six radio stations in the Chicago Suburbs.  Managed a staff of over 100 full and part time employees to financial success.  Directed an outstanding programming staff to ratings success which included a top ten rock radio station in the Midwest.

Successfully managed a Milwaukee move in and transition to Hispanic programming which resulted in a sale of the radio station for a significant corporate profit within weeks.

Implemented planning that resulted in annual programming, promotional and sales strategies designed to build revenue and reduce expenses while serving our communities.

 Senior Account Executive 1990 – 1997

Pride Communications – Kenosha, WI 1996 – 1997

Independence Broadcasting – Kenosha, WI 1990 – 1996

Top Account Executive responsible for increasing revenue from local and agency accounts.  Double digit increases even while working part-time for six years.  Chosen to assist in training new sales staff and handle challenging clients.

Sales Manager 1989 – 1990

Independence Broadcasting- Kenosha, WI

Managed staff of five Account Executives to success in our sales goals.   Conducted all recruitment, selection, testing and training of sales professionals.

Account Executive 1984 – 1989

Lipman Broadcasting/Jones Broadcasting/Independence Broadcasting – Kenosha, WI

Top Account Executive from year two forward.  Led the team in local direct and agency business consistently.

 Account Executive 1983 – 1984

WCIL AM/FM – Carbondale, Illinois

Account Executive handling local direct and agency business.  Increased business on current accounts and build new business significantly.

 Education and Training

 

Bachelor of Arts (BA), 1983- Southern Illinois University; Carbondale, Illinois

IAB Sales Certification – 2015

Personal

I have been married to my husband Tim for over 30 years. I'm an avid reader and writer and am learning how to paint. My passion is connecting people who need to know each other. I believe that when smart, hardworking people are informed, educated and most importantly connected with other smart, hardworking people - we all win!