Nicole Pretre
President & CEO, Cedar Community
West Bend, Wisconsin
phone 262.306.4252
LinkedIn Profile
Nicole is an articulate, performance-driven executive with an in-depth understanding of corporate strategic visioning and planning; marketing and business development; budgeting, revenue, and growth strategies; donor development; and the ability to develop strong relationships. Nicole is a national thought leader, and a sought-after advisor to her team, her colleagues, and her peers. Nicole leads a strong executive team in identifying growth opportunities, repositioning campuses and buildings, and projecting the future needs of the corporation.

Board Profile

Nicole currently serves as the Chief Executive Officer of Southeast Wisconsin's largest senior living and healthcare organization, Cedar Community, and she has an award-winning media, marketing, business development, fundraising, and operations background. Nicole is truly a 360 business executive, who understands how to creatively, strategically, and effectively propel and support operational and revenue goals across key functional areas.

Nicole's core competencies include: Strategic Planning and Execution; Strategic Partnerships Facilitation; Community Relationship Building; Revenue, Growth, and Repositioning; Budgeting and Project Management; Quality Improvement; Donor Development and Stewardship; Brand Development and Marketing Strategy; Public Relations and Media Affairs.

Local, state, and national speaker and thought leader on senior living and healthcare including: LeadingAge; LeadingAge Wisconsin; US News CEO Advisory Council; Ziegler Women in Leadership Conference; SMASH Senior Living Sales and Marketing Summit; Life Plan Marketing Summit; Power Home Health Referrals Conference; UW-Milwaukee - Osher Lifelong Learning Institute.

Board Experience

Current: LeadingAge Wisconsin; Economic Development Washington County; Aurora Medical Center Washington County – Community Steering Council.

Past: United Way of Washington County; West Bend Area Chamber of Commerce; Leadership West Bend; Interfaith Caregivers of Washington County Advisory Council; UW-Madison Alumni of Washington County; UW-Madison Alumni of Milwaukee; past board President


Professional Summary

Nicole is a Credentialed Professional Gerontologist (CPG), through the National Association of Gerontologists. She holds a Bachelor of Arts degree in Journalism and Communications from the University of Wisconsin-Madison, a Master of Science degree in Gerontology and Management of Aging Services from the University of Massachusetts-Boston, and a Certificate in Fundraising Management from the Indiana University Lilly School of Philanthropy. She is a member of Sigma Phi Omega, the National Gerontology Academic Honor and Professional Society. Nicole is also an adjunct lecturer for the University of Wisconsin-Milwaukee Osher Lifelong Learning Institute.

Recognition & Awards

2020 Milwaukee Business Journal – Chief Marketing Officer of the Year

2019 Impact Award – Donor Engagement and Stewardship from the Association of Fundraising Professionals – Southeast Wisconsin

Aster Awards for Healthcare Marketing; 2020: Gold award winner for monthly e-newsletter; Silver award winner for human resources advertising campaign; Silver award winner for magazine publication. 2019: Gold award winner for magazine publication 2018:Gold award winner for magazine publication; Gold award winner for brand video

2018 Telly Awards; winner for corporate brand video

2017 Champions of Change: Emerging Leader Award from the Volunteer Center of Washington County

National Academy of Television Arts and Sciences (Emmy Awards) – Midwest Chapter Nominee for Best Documentary

Associated Press; Three-time Newscast of the Year award as Producer/Executive Producer; multiple awards for news writing and producing

Milwaukee Press Club; Multiple awards for writing and executive producing WTMJ-TV Super Bowl XXXI coverage from New Orleans

Wisconsin Broadcaster’s Association; Multiple awards for news writing and producing


Healthcare/Pharma/Med DevicesMedia/TelecommunicationsNon-for-profit/EducationProfessional Services

Company Revenue

Up to $50M

P&L Responsibility


Level of Expertise



Corporate GovernanceDiversity, Equity & InclusionEnvironmental, Social, and Corporate GovernanceMarketing & BrandingSales

Board Experience


Leadership on Board

DirectorAdvisorBoard ChairCommittee ChairCommittee Member


ExecutiveFundraising & DevelopmentNominating & GovernanceSustainability/Environmental/Public Policy